The first edition took place on 20 April 2016 and immediately obtains great success. From a niche festival the 4.20 Hemp Fest becomes in 2018 the first international Hemp Fair in the Lombard territory welcomed with enthusiasm by the city of Milan. Not just a fair, the 4.20 Hemp Fest was born as a party dedicated to Hemp, combining information to music and entertainment.
The guys decided to meet outside the school at 4.20pm to reach out the plantation on a Chevrolet Impala. The expedition failed as they didn’t find anything, however they continued to meet everyday at 420pm and the number became the identification code for marijuana and it spreads all over the the country.