4.20 HEMP FEST
A 8000 sqm location in the centre of Milan, more than 150 exhibitors, thousands of visitors for three days of Expo, Music, Conference and workshop with international companies and new products of the sector.
4.20 Hemp Fest was born in 2016 with the aim of making the public aware of the increasingly current theme of Hemp.
The first edition took place on 20 April 2016 and immediately obtains great success. From a niche festival the 4.20 Hemp Fest becomes in 2018 the first international Hemp Fair in the Lombard territory welcomed with enthusiasm by the city of Milan. Not just a fair, the 4.20 Hemp Fest was born as a party dedicated to Hemp, combining information to music and entertainment.
La storia dietro al codice 4.20
It was the Autumn of 1971 when five students of the San Rafael High School in California found out about the existence of an abandoned marijuana plantation near Point Reyes, just one hour drive from school.
The guys decided to meet outside the school at 4.20pm to reach out the plantation on a Chevrolet Impala. The expedition failed as they didn’t find anything, however they continued to meet everyday at 420pm and the number became the identification code for marijuana and it spreads all over the the country.
This is just one of the many legends behind the 4.20 code. Today the 20th of April (4.20) is the national day of marijuana in the US, which is celebrated with gatherings and festivals from all the Cannabis lovers.